SEEMLESS AND USER EXPERIENCE AND TRACKING AT EVENTS

SEEMLESS EXPERIENCE AND DATA CAPTURE

SMART CONTACT CENTER SOLUTION

21/05/2019

City:	Singapore
Challenge Title:	SEEMLESS AND USER EXPERIENCE AND TRACKING AT EVENTS
Challenge Owner:	Informa PLC
Challenge Website:	https://www.openinnovation.sg/challenges/seamless-user-experience-and-tracking-at-events#Y8Epy9
Challenge Award:	SGD 20,000 of prize money for each winner
Other Awards:	Potential long-term contractual relationship with InformaOpportunity to test and demonstrate solution at an Informa eventWinner will be publicised by Informa at the end of the challenge
Theme / Sector:	Digitization of Society, Apps, AI
Challenge Blurb:	Currently, there are a few ways for both exhibitors and attendees to register for Informa’s trade shows and events such as registering online, via email, through customer service, or through the sales team. During the event, once the customer registers and leaves the registration desk, the next step is to track and map customers to the exhibitors or individuals they interact with. Typically this solution is offered via a separate system that doesn’t integrate with the registration module. This lack of “one system one database” creates a lot of manual work, and makes it more difficult to curate targeted value-added services for their customers for future events. If Informa leverages on this data to build customer relationships, it will enhance their post-event business development efforts. In this regard, Informa is looking to automate and make the customer experience journey seamless and have an end-to-end visibility over the customer journey.
Challenge Description:	Problem Statement – How might we provide a seamless automated experience for our event attendees (both participants and exhibitors), and track their entire journey (pre, during, and post event)? What We Are Looking For: – Proof-of-Concept (POC) of an integrated automation solution of key customer touch points e.g. registration, on-site business matching activity, post-event feedback, etc. – Solution needs to be applicable in events of different sizes, i.e. big trade shows and conferences as well as the smaller C-Suite conferences – Solution needs to be unobtrusive, secure, and enhance customer experience
Open for Submissions:	16 April 2019
Deadline for Submissions:	21 June 2019, 1600 hours (SGT/GMT +8)
Finalist Announcement:	TBA
Winner Announcement:	TBA
Who Can Apply:	Open to international participants
Registration Details:	Submit online at: https://www.openinnovation.sg/challenges/seamless-user-experience-and-tracking-at-events#Y8Epy9

For application assistance: Quercus Group