LIFTING THE GLASS-CEILING: How Smart Lift Approached the Task of Expanding Business in an Existing Market

Smart Lift

The U.S market offers a vast amount of opportunities for small, medium and large sized enterprises – even those who are within a niche market. This is also the opportunity Smart Lift saw when it entered the U.S in 2016.

Smart Lift produces, sells and leases high-tech machines that lift glass panels. The ergonomic and safe method of the machines defines the value for customers and partners.

Success in the U.S requires a knowledge of the market and knowing your customers and end-users. An impressive structure which Smart Lift has established in certain states.

The Window & Door Market in the US is – per default – not as transparent as glass. There are several sub-industries and distributors to the built & construction industry, glass manufacturers, general contractors and so on that represent opportunities for company in this otherwise, niche area such as Smart Lift.

The Study

The study by Danish CleanTech Hub focused on narrowing in on the number of concept stores and competitor sites, and the analysis was able to draw on specific data that not only outlined revenues of potential Smart Lift customers, but also highlighted new locations that Smart Lift currently is not operating in.

The study among other mapped out areas with a high number of customers such as contractors and sub-industry actors, as well as lineated optimal freight and distribution areas for Smart Lift to ship and transport their machines based on the statistical demand.

The research and data found that there were additional concepts surrounding business expansion that Smart Lift should consider such, political discourses on state-level, branding techniques and more.

The U.S Door & Window Market is versatile and therefore gives many viable opportunities for companies just like Smart Lift. Despite the amount of industries and sub-industries and sectors that exist, it is a land with a large appetite and thus market opportunities.

The concept it simple, specify your company wishes and pick out one alley of data to pursue. This is more likely to bring about viable opportunities for business development especially in the U.S.   

About

The Confederation of Danish Industry (DI) in the USA/Danish CleanTech Hub, partnered up with Smart Lift through the Access Cities Program in order to conduct a market analysis that could assist the company in expand to new geographical locations in the U.S. Today, Smart Lift holds its main US office in Illinois and has four (4) distribution centers in New Jersey, Florida, Texas and Arizona. The dialogue and the program resulted in a macro-market analysis which Smart Lift could use as backdrop for its business development strategy in the U.S.