CLOSED: INTELLIGENT CONTENT DELIVERY FOR VISITOR ENGAGEMENT

CLOSED: INNOVATIVE BIM APPLICATIONS BEYOND CONSTRUCTION MODELING

CLOSED: SEEMLESS AND INTEGRATED CUSTOMER EXPERIENCE FOR PMES

21/05/2019

City:	Singapore
Challenge Title:	INTELLIGENT CONTENT DELIVERY FOR VISITOR ENGAGEMENT
Challenge Owner:	National Heritage Board (NHB) (Gov)
Challenge Website:	https://www.openinnovation.sg/challenges/intelligent-content-delivery-for-visitor-engagement#7RSag8
Challenge Award:	SGD 60,000 of prize money for each winner
Other Awards:	Access to museum professionals with a wealth of content and ready audience segment. Opportunity to showcase the solutions and engage with a wide range of local and international partners. NHB will publicise winner at the end of the challenge
Theme / Sector:	Data Analytics, Visitor Engagement
Challenge Blurb:	NHB manages a total of nine different museums/institutions and is the custodian of the National Collection comprising of about 200,000 artefacts. As a collective portfolio, there is a wealth of content and knowledge that can be tapped upon to enrich a visitor’s experience beyond what is presented in the exhibitions at that time. Currently, there is limited means by which visitors would have access to and be able to engage with such content. NHB is looking to leverage technology to develop smarter and more dynamic ways to deliver content that is able to contribute to more impactful visitor engagement across all their touchpoints. The desired outcomes are: Allow visitors to explore and discover content customised to their needs (e.g. language, interests), Deliver personalised content to our visitors pre, during and post-visit, Optimise content delivery across multiple modes of access, Able to draw upon and integrate various content sources both online and offline to facilitate more dynamic digital engagement
Challenge Description:	Problem Statement – How do we leverage content developed across the entire portfolio to better engage with our visitors, so as to provide a personalised, seamless and dynamic experience to spark interest to discover and learn about Singapore’s heritage and the National Collection in a simple yet impactful manner? What We’re Looking For – A prototype solution for a content management platform with the following requirements: Provide easy and quick access to the content portal/interface focused on text-based and audio content delivery (prefer non-appbased interfaces due to low rate of visitor take up for downloadable apps), Leverage heavily on existing apps and technologies that visitors frequently use, with minimal infrastructural investment and deployment required, Able to sense make and respond to real-time inputs and facilitate dynamic conversations and social exchanges, Manage data collection, analysis and intelligence to power personalisation, Engage visitors with personalised content based on indicated lifestyle preferences and interests, and provide additional insights on visitors’ content preferences and behaviours – Solvers need to propose a viable solution to deliver content personalisation such as tagging or keywords etc.Can enable users to create/upload/update content dynamically, including potentially broadcasting live contentCater to English language as the basic requirement. Ability to handle Mandarin language will be a bonus with the potential to extend up to six other languages for future implementationFunctional in both an indoor and outdoor environmentLight, easily accessible and sustainable in the long term. The prototype will be required to be demonstrated at: Asian Civilisations Museum (ACM) Minimally two outdoor content markers (e.g. heritage markers), selected by NHB
Open for Submissions:	16 April 2019
Deadline for Submissions:	21 June 2019, 1600 hours (SGT/GMT +8)
Finalist Announcement:	TBA
Winner Announcement:	TBA
Who Can Apply:	Open to international participants
Registration Details:	Submit online at: https://www.openinnovation.sg/challenges/intelligent-content-delivery-for-visitor-engagement#yHLDqT

For application assistance: Quercus group