CLOSED: EFFECTIVE CUSTOMER ENGAGEMENT PLATFORM
CLOSED: COUNTERING DRONES IN URBAN AREAS
21/05/2019
CLOSED: GAMING CODE PROTECTION TO PREVENT MALICIOUS BEHAVIOR
21/05/2019
| City: | Singapore |
| Challenge Title: | EFFECTIVE CUSTOMER ENGAGEMENT PLATFORM |
| Challenge Owner: | SOMPO Insurance Thailand |
| Challenge Website: | https://www.openinnovation.sg/challenges/effective-customer-engagement-platform#tEbKld |
| Challenge Award: | SGD 25,000 of prize money for each winner |
| Other Awards: | Opportunity to scale the solution across SOMPO companies in 30 countries worldwide such as Singapore, Thailand, Indonesia, Malaysia, China, India, Turkey, BrazilAccess to SOMPO’s domain expertise and support for the POCWinner will be publicised by SOMPO at the end of the challenge |
| Theme / Sector: | Data Analytics |
| Challenge Blurb: | Worksite sales is a key part of SIT’s business model in Thailand, targeting Japanese and Thai corporate accounts. The worksite team visits the corporate clients’ office premises and factory locations to deliver seminars and conduct sales activities directly to their employees. The worksite team aims to achieve 7 times of their current sales by 2023. Last year, only 8% of their existing corporate clients were converted to worksite corporate clients; and out of these, only 20% of the employees of those worksite corporate clients were converted to SOMPO’s customers. SIT believes there is significant room for growth in this area, and that worksite sales can be an important contributor to its overall business sales goals. Currently, the point of contact with the employees of the corporate clients is limited to only face-to-face seminars and booth activities during working or lunch hours at the company’s canteen. It is challenging for corporate clients to gather all their employees for seminars or to visit the sales booths, especially so for factories with employees on shift-work. Not all employees may attend or visit the events, and even if they do, they have limited interaction time with the worksite team. Hence, opportunities to reach out to, engage, and convert potential customers are scarce. An online, digitally-enabled experience can allow customers to have more engagement with us, leading to higher worksite sales. |
| Challenge Description: | Problem Statement – How might we leverage technology and digital channels to acquire and engage employees of corporate customers in order to increase their uptake of SOMPO insurance products? What We Are Looking For – A Proof-of-Concept (POC) solution to raise interest/awareness of SOMPO’s insurance products through the customer’s preferred channels (e.g. mobile, chat applications, social media)To engage creatively with the customers’ lifestyle and behaviours (e.g. gamification)To deliver targeted content to targeted customers/prospects in a timely manner at the right touch-points to lead to high conversions/salesTo deliver a customer-first/mobile responsive experienceTo deliver a platform where the customer can apply for one of the policies, within 3 minutes, through a fully digital channelProvide an integrated customer portal for self-service, across the end-to-end customer journey |
| Open for Submissions: | 16 April 2019 |
| Deadline for Submissions: | 21 June 2019, 1600 hours (SGT/GMT +8) |
| Finalist Announcement: | TBA |
| Winner Announcement: | TBA |
| Who Can Apply: | Open to international participants |
| Registration Details: | Submit online at: https://www.openinnovation.sg/challenges/effective-customer-engagement-platform#tEbKld |
For application assistance: Quercus Group
